Search Engine Optimization vs. Search Engine Marketing
Search Engine Optimization (SEO) and Search Engine Marketing are very common words for people associated with Internet and E-Commerce. Most of the people think that both the terms are same and relate to website optimization and promotion. Well, it is true that both SEO and SEM are related with websites optimization and promotion. Even, the ultimate goal of both SEO and SEM is to drive organic traffic to the website, generate leads and increase incoming revenue. However, it is not right to say that both these terms have same meaning.
Search Engine Optimization (SEO)
Search Engine Optimization deals with making a website Search engine friendly, so that the contents from different web pages of website can be easily indexed by Search Engine crawlers. SEO is in fact initial step in all Website Optimization and Promotional campaigns. Search Engine Optimization process takes care of several important aspects, like:
Designing/Modifying existing design of website for easy navigation Implementing file/directory/image naming principles of SEO Keyword analysis depending upon the targeted niche Creation of web pages with keyword rich contents Including most relevant META tags in all web pages of website
February 24 2011 | A Way To Get The Most From Your Pay Per Click Search Engine Submission Campaign | Comments Off