Free Apartment Locating Vs. Free Apartment Magazine Publications- the Real Lowdown
Let’s talk about apartment locators versus apartment magazine publications. Are Apartment Locators really Free? The Answer is Yes Apartment locators in Texas are a Free Service. Apartment Locators get paid by by aparmtent communities out of their advertising budgets. It is much easier and more efficient for an apartment community to pay a Real Estate agent to bring them people than it is for them to use other advertising mediums etc.
Many apartment communties use paid advertisers such as the Apartment Guide, Apartments.com, etc as well. However the problem with these types of publications are plenty. For one these types of magazines are paid per subscription. Therefore will NOT speak with you about your Apartment search, cannot advise you professionally as to what you may want to look out for or what questions to ask the leasing agent when inquiring about their property. They simply want you to pick up their magazine and look at their out of date pricing info and go to as many apartment communities as possible and tell them that their magazine is what brought you in. Then the apartment guide or whoever’s sales people go into the office when it is time for them to renew and ask what percentage of their monthly traffic was there because of their magazine. Then at that point the publication’s sales people get the apartment communities to resubscribe with ease based on the percentage number of traffic created by their book.
The problem for the consumer with these types of publications is that A. The pricing info is usually months behind and inaccurate. B. They have no mention of any types of specials and in some cases void out more valuable specials that the apartment community may be offering hence why they offer typically a $300 rebate to their users. C. There is no advantage to a consumer to use one of these books to search for an apartment then just going out to look at them and driving around stopping at apartment communities without one. To find the right apartment you need detailed info on pricing and availability. These two factors in leasing change frequently.
March 17 2011 | Getting The Right Estate Agents In Bournemouth | Comments Off