Mooks T – Shirts – Exclusive Brand
Mooks T – shirts is an Australian t shirt brand that was established in Melbourne, Australia in 1991. The brand was created by pro-skater Peter Hill and graphic designer Richard Allan. At the time, there was a clear gap in the market for skater/ surf style of clothing. Due to the huge gap in the market Mooks quickly gathered a strong fan base that has continued to grow in Australia, and now the world.
Mooks t shirt designs consisted of completely new themes that use a mixture of tongue in cheek pop art with Japanese comic style drawings. Designs also varied from American College sports and graphic design which saw Mooks develop into a popular fashion label. Sooner than later the first store that opened became extremely popular and people began to queue up outside the store. Soon after this Mooks became a defining street wear that was subject to much attention in Australia.
With a strong base in Melbourne, and eventually Australia, Mooks clothing brand spread across the globe. By being a new style of clothing that was aimed at a totally new audience, there was a significant driving factor behind growth due to a constant supply of new designs and styles that were constantly changing, that appealed to this new and growing market. With this new fresh and original style even people who are not aimed for the target group have begun to buy many of the new Mook style of clothing.
March 19 2011 | Mooks Designer T Shirts | Comments Off