“Getting Contractor Leads Through Pay Per Click”
In a previous article, I talked about getting contractor leads through putting up your own web site and advertising your service through that. In this article, I’m going to go over pay per click advertising which is probably the most targeted form or promotion today. I think you will find this article quite helpful.
Pay per click advertising is just as it says. You only pay for your ad IF a potential customer, or lead, clicks on your ad. These ads are displayed down the right hand side of the search engine. The most popular pay per click service is Google Adwords.
In the case of the local contractor, you need to be very specific with your Adwords ads. The most important part of the process, for you anyway, is going to be geographical targeting. By default, these ads will appear all over the world. Unless you plan on doing a lot of traveling, you only want your ads to appear for the location where you live. This will keep your ads from appearing anywhere else.
March 16 2011 | Pay Per Click (PPC/ Adwords) | Comments Off